Why isn’t your brand bigger? Companies want a great brand because it attracts new customers, gets current customers to spend more and keeps customers loyal. Great brands dominate the markets they compete in. But there’s a big misconception about brands. … Continue reading →
When you’re a leader, beating stress can keep you at the top of your game. Let these 4 fundamentals from Mayo Clinic experts help you find and maintain your calm. Image by Quang Le from Pixabay Set a Reminder to Breathe Just five … Continue reading →
GOOD LEADERSHIP IS AN ACT OF KINDNESS “Three things in human life are important. The first is to be kind. The second is to be kind. And the third is to be kind.” —Henry James As a professor of business … Continue reading →
Which Matters More: Hiring a Super Star, Removing a Toxic Worker or Converting a Difficult Worker into a Rising Star? Superstar employees are invaluable. As founding owner of the Pittsburgh Steelers Art Rooney once said, “You can never overpay a … Continue reading →
How to Create a Brand Name That Works The best names share four traits, according to an excerpt from Kellogg on Branding in a Hyperconnected World. In Romeo and Juliet, Shakespeare wrote: “What’s in a name? that which we call … Continue reading →
I am a firm believer that more often than any of us wants to admit we – individuals, teams, companies/organizations, communities, government – spend a great deal of time solving a problem only to find out the “solution” we applied … Continue reading →
The coronavirus makes your customers less able and less willing to spend than before. How should you re-engage with them? Advice from Rohit Deshpandé and colleagues. The coronavirus shock has disrupted more than jobs, supply chains, and financial markets. Your customer has … Continue reading →
It’s Not About You: Why Leaders Need to Look Outward By unleashing the full potential of their teams, leaders increase safety and inclusion in the workplace. Co-author Frances Frei discusses her new book, “Unleashed.” Trust. Love. Belonging. These are not usually topics … Continue reading →
A consistent nightly routine can help you sleep better. Here’s how to know how well yours is working. There’s no shortage of expert advice for improving your sleep: avoid caffeine and alcohol before bed, take a warm bath, turn in at the … Continue reading →